The story behind our rebrand & the K2 Group

Every brand reaches a moment where it must evolve to reflect what it has become.

For us, that moment arrived as our services expanded, our expertise deepened, and the way we supported clients became broader than a single identity could clearly express. The creation of K2 Group brings together our specialist brands under one clear structure, helping clients understand the full scope of support available to them while allowing each service to remain focused and exceptional in its own right.

Watch the rebrand film

Why we've evolved

Growth offers opportunity but adds complexity. Over time, we expanded into C-Suite relocation, immigration, advisory, communications, and technology. While clients benefited, our market presentation no longer reflected our full range. The K2 Group clarifies this, showing how each brand contributes to the overall experience.

It also offers clients flexibility; some need a fully integrated mobility solution, others support in specific areas. Structuring brands under K2 allows engagement through a single or multiple services. This creates a clearer proposition, a stronger platform for the future, and a structure that truly reflects our work.

Watch the rebrand film

Go Behind the Scenes

This short film offers insight into the reasoning behind the evolution of K2 Group, exploring the ideas, discussions, and ambitions that shaped our new brand structure.

Featuring viewpoints from members of our Marketing and Communications team, our brand expert, and leaders of the K2 board, the film explains why this change was both necessary and embraced. They reflect on how the brand has grown, what this shift means for the future, and why consolidating our specialist services under K2 Group provides clearer market positioning and more opportunities for our clients.

Get behind the scenes and watch the film

Latest Insights & News

Global

Brand Evolution

March 16, 2026

James Marshall (Global Marketing Director), Nick Plummer (CEO), Shelley Jarlett-Hill (Global Marketing Director) and others share the story behind the K2 rebrand and the reasons that make this next step so exciting for K2’s future. In this carefully crafted brand story, K2 Corporate Mobility’s journey is explored, specifically how the business has grown into a trusted name within the industry over the past decade.

Global

K2 Corporate Mobility’s growth leads the company to rebrand

March 16, 2026

In order to clearly distinguish between each service group, whilst also maintaining the identity and the cohesion of the K2 brand, they have chosen to rebrand K2 Corporate Mobility as K2 Group. K2 Group is a collection of brands or service offerings, specifically K2 Relocate, K2 Bespoke, K2 X Border, K2 Indx, K2 AlphaTech, and Twelve Degrees.

Global

Personally Speaking, Episode 12: International Women’s Day Special featuring Vicki Sewrey and Hannah Dance

March 6, 2026

For the latest episode of K2’s Personally Speaking podcast, special guest host and Client Account Manager Vicki Sewrey is joined by Hannah Dance, Head of European Operations, for an International Women’s Day special. They reflect on Hannah’s journey at K2 and the impact of this year’s theme, “Give to Gain.”

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