Why organisations hesitate to change
There is a well-established body of behavioural research that helps explain this.
Status quo bias (Samuelson and Zeckhauser, 1988) describes the tendency to prefer the current state, even when alternatives may offer better outcomes. Alongside this, loss aversion (Kahneman and Tversky, 1979) highlights that people tend to give greater weight to potential losses than to equivalent gains.
In practice, this means the short-term challenges associated with change, such as transition effort, perceived disruption, and uncertainty, are often prioritised over longer-term improvements.
It's a completely rational response. But it can also delay decisions that most organisations already know need to be made, particularly when the true cost of staying is not fully surfaced.




