On the timing of the Spring Festival, Managing Director, APAC, Paul Barrett reflects:
“With K2’s recent expansion seeing the business open a new office in Shanghai earlier this month, this year’s festivities hold a special significance for us.
Chinese New Year is an opportunity to celebrate new beginnings and the launch of K2 China signals the start of an exciting new chapter for K2, one which reflects our commitment not only to long-term growth in the APAC market, but also to continuously evolving, staying agile and responding to emerging trends or shifts in customer behaviour.”


