K2 Foundation Announces Strategic Partnership with JOGA

A Shared Commitment to Opportunity

The K2 Foundation's flagship project is its long-term partnership with Associação Semeando Amor in São Paulo, Brazil, where it has funded and supported the rebuilding of a safe, inspiring community school serving children and families from a local favela community.

What began as a vision to create a better learning environment has evolved into a long-term commitment to supporting education, wellbeing and opportunity for future generations. Today, that vision continues to be realised through the Foundation's ongoing support for the school and the positive impact it is creating for children, families and the wider community.

JOGA was founded on the culture and creativity of Brazilian football, making the partnership a natural fit. Together, the organisations are using the power of sport and education to create opportunities that extend far beyond the football pitch.

More Than a Fundraising Partnership

The collaboration extends beyond financial support.

Alongside donating a percentage of profits from every Christo collection purchase, JOGA has committed to providing products from its youth range, JOGA Starz, directly to the children supported through the Foundation's work in Brazil.

These donations will give children opportunities to enjoy sport, build confidence and experience the many physical and social benefits that football can bring.

A Partnership Built on Shared Values

The K2 Foundation's strategy is centred on building long-term partnerships that create sustainable impact, and the collaboration with JOGA is an excellent example of that approach in action.

By working alongside organisations that share its commitment to community, opportunity and positive social change, the Foundation can extend its reach, strengthen its impact and create new opportunities for children and young people.

Shelley Jarlett-Hill, K2 Foundation Committee member and Global Head of Marketing at K2 Group, said:

"From the moment we met the JOGA team, it was clear we shared a common belief in the power of community and opportunity. This partnership marks an exciting new chapter for the Foundation. Together, we're creating opportunities for children through education, sport and community, and we hope this is the first of many organisations that choose to join us on our journey."

Aimee Sale, Retention & Organic Marketing Lead at JOGA, added:

"At JOGA, we have always believed football has the power to inspire, unite and create opportunity. When we learned about the work of the K2 Foundation and the impact of its school project in Brazil, we knew there was a natural alignment between our organisations. We're proud to support the Foundation and look forward to creating opportunities for the next generation, both on and off the pitch."

Supporting the Foundation's Vision

The partnership with JOGA is the first of a number of strategic collaborations the Foundation is developing as part of its long-term strategy to create brighter futures for children and young people.

It reflects K2 Group's belief that meaningful partnerships have the power to create lasting impact, strengthen communities and provide opportunities that extend well beyond the workplace.

To learn more about the partnership, the Christo collection or the K2 Foundation's work in Brazil, visit the links below.

Find out more about the K2 Foundation: https://k2.foundation  

Explore the JOGA Christo Collection: https://shopjoga.com/collections/cristo  

Follow JOGA on Socials:

Instagram: https://www.instagram.com/jogaglobal/  

TikTok: https://www.tiktok.com/@jogaglobal  

LinkedIn: https://www.linkedin.com/company/jogaglobal  

Moving Futures. Delivering Impact.